Businesses are Keeping These 5 Best Virtual Assistant Companies in Auckland a Secret
Here’s a secret: Every business owner in Auckland seems like they’re on top of things – calm, collected, with an organized email management and perfectly timed posts.
But here’s what local entrepreneurs aren’t telling you – hiring expert virtual assistants is what makes all these possible! By taking a big chunk of their daily admin workload off their backs, these VA firms make management look like a walk in Albert Park.
Businesses are keeping these companies a secret for a reason – but we’re here to reveal them all!
How much does it cost to hire a virtual assistant in Auckland?
1. Parasol Virtual Assistant

We find Parasol to be a solid choice for small-to-medium businesses that are in the trades and manufacturing industry. This being a specialty allows them to tailor services, which typically involve admin tasks, inbox management, and scheduling.
We were impressed with their tailored approach to each project, starting with an in-depth 30-minute consultation. This allows them to go through the client’s pain points and create a custom plan from there.
The company also earned our favour for being Kiwi-owned and operated. This is because they can easily provide local insight, time-zone compatibility, and on-the-ground availability – a few things non-Kiwi agencies can’t do.
According to the clients we’ve interviewed, Parasol’s professionalism and discretion are also noteworthy. With their services, we noted key improvements such as reduced stress, freed up time, and refocusing on high-value tasks.
However, the company is pretty elusive about its pricing. Their model is based on the range of services involved, which makes sense, but having a fixed idea of base prices for packages would at least make things clearer for clients.
Professional and very helpful
“Being in such a busy role I was feeling the pressure of trying to juggle all of my business, family and personal requirements. The stress of trying to keep on top of it all meant I was not performing where I wanted to be, so as any good manager should do I delegated all the tasks that I could. Parasol has handled my requirements with professionalism and privacy and allowed me that sense of being on top of things in all aspects.”
Dan Pollard | Google Reviews
2. Ontoit Virtual Assistant Business Support

We liked that Ontoit is proactive with their approach, offering a highly personal approach to virtual assistance. They don’t simply wait for client instructions – they create a solid follow-through to ensure businesses are organised without micromanagement.
Flexibility is also a major strength with this company. In fact, one startup client revealed to us that the company was able to adapt quickly with frequent process changes and shifting operational demands.
Plus, it’s impressive that they’re able to jump into urgent projects with precise results. They’re able to make noticeable differences through services such as administrative tasks and business administration.
Beyond the capacity for solid work, we absolutely appreciate how easy it was to communicate with them. They respond fast to queries and maintain a respectful attitude as they make recommendations in every project.
While many clients relayed to us that their prices were reasonable, we still wish there was a little more transparency and a breakdown of every fee. Everything requires a consultation, which can be intimidating for new clients.
Trustworthy and delivered on time
“Ontoit is a fantastic idea! As a small business owner sometimes its a challenge to do everything. Esme is the best for any business big or small. A safety net, one you can trust, who treats your needs as a high priority. I had a very urgent job to do and Esme delivered in record time with precision. Thank you Ontoit – true to the brand.
SGS Creative.”
Serena Stevenson | Google Reviews
Provides amazing options and positive output
“Wow! If you’re looking for the best virtual assistant look no further than Esme at Ontoit! This tech-savvy queen listens to your needs, provides amazing options, is so positive and enthusiastic that it’s contagious, and has such an eye for design along with super clear communication.”
Chantelle Nunez | Google Reviews
3. Virtual Nova

The best thing we liked about Virtual Nova is their specialty. The company focuses on social media and digital marketing support, which includes expert services such as social media strategy, content production, and mentoring.
We find their suite of services ideal for boosting visibility. Apart from photography and filming, they also offer full social media audits and content planning. This full-stack service model makes it easy for small businesses to manage their marketing.
As we’ve gathered from interviews, we can easily say that the company is deeply strategic, easy to work with, and highly responsive to demands. We find these traits helpful to small brands that need a significant leg up.
All of their social media management plans are comprehensive too, with services such as design, video scripting, copywriting, email support, and more. They also offer exclusive services like website optimisation, which is only available to their clients.
The only downside is that, because of their specialty, they’re not as well-rounded as other companies. You may find their services lacking in overall management. Still, for those who are just starting, they’re a solid partner.
Amazing help
“Have been working with Ana since early this year and it’s been amazing. She has been helping us on social media and I am learning alot from her. Thanks!!”
Aube Hair | Google Reviews
Understood the business
“Ana has been great to deal with, right from our first meeting, really understood what my business is trying to achieve and is always coming up with new ideas to push my social media strategy forward. Luke”
Luke Cuthbert | Google Reviews
4. Good Line NZ

Good Line NZ is the ideal company to work with for businesses that need well-rounded support. This is because their services go beyond admin support, with offerings like executive assistance, branding support, and social media planning.
We liked that their service packages are structured for flexibility. For reference, they have a “Good Start” option, which is perfect for small businesses that have casual assistance needs.
Higher-tier packages involve more work hours per month and are tailored based on the scale of the company and its needs.
The most impressive part, perhaps, is the solid results they were able to deliver. Looking into their track record, they’re able to help brands gain better social media following and clear their digital footprint.
The level of attention is something we favour as well, considering that every client here gets their own dedicated account manager who monitors hours and provides daily reports.
While we find everything suitable, from entry-level needs to more complex, executive demands, we do find their pricing to be a little bit on the higher end. For those who want top-notch services, though, we can say it’s a solid investment.
Great communicator
“LOVE the branding that Sabrina from Good Line has done at my request. So polished, portrays the feeling and emotion that I desired and they look fabulous. Great communication and fast delivery of the designs was a bonus! Highly recommend Sabrina and her team!”
Fiona M | Google Reviews
Professional and efficient
“We’ve worked alongside Good Line NZ on numerous occasions now and have always found Sabrina a pleasure to work with. Not only is she professional, efficient and great with communication, she is also really enjoyable to work alongside with her warm and vibrant personality. Highly recommended. We look forward to working with Good Line NZ again.”
WonderFerris | Google Reviews
5. Released

Released offers a wide range of services, ranging from administrative support to bookkeeping, marketing, project management, and tech setup. We liked how flexible they are with their clientele too, from tradies to franchise owners.
Their adaptability is a noteworthy aspect too, their team expertly handles phone and calendar management, which are essential for many businesses of all scales.
We’re impressed with how flexible the packages are too, often offering them at lower-than-average rates. In fact, they even offer detailed monthly reports, ensuring no hidden costs that are often tied to long-term contracts.
In terms of specialisation, the company is skilled in terms of job management systems, including simPRO, Fergus, and ServiceM8. This industry-specific expertise is a big win for large-scale businesses that need well-rounded services.
However, high demand is usually an issue for prospective clients – according to their recent clients we’ve spoken with, they had to wait for quite some time before getting a VA.
On the good side, their communication and updates are solid, and clients never felt out of the loop.
Efficient work and eases pressure
“Released has changed the game! Their service is an absolute no brainer for any business. The communication is second to none. The staff are quick to pick up systems and offer solutions and advice that really ease the pressure. Our company’s productivity and service to our customers has increased. We should have engaged this service from day one! A special shout out in particular to Sarah A. who has been an absolute champion and asset to us. I couldn’t imagine trying to do what we do now without her!”
Sales Solution Roofing | Google Reviews
Great depth of skill and knowledge
“We engaged the team at Released to help us with setting up processes to streamline our construction operation, they have a depth of skills and knowledge within the team and they made great suggestions that we adopted as well. I couldn’t recommend highly enough.”
Ben Fletcher | Google Reviews